50% increase in blog visits in the first few months

Estratégia de Marketing |  Estratégia Digital |  Estratégia de Conteúdos |  Performance Marketing |  Gestão de Redes Sociais |  Vídeo

The challenge

Challenged by TEVA to strengthen their brand awareness in the market, to create greater proximity with stakeholders, work on educational content related to key therapeutic areas and boost business development, the right strategy was set up.

The result

In the first months of implementing the defined strategy, social media followers increased by 25% in every subsequent month, the reach of posts rose by around 30% and professional engagement, namely on Linkedin, rose by 7%.
A 50% increase in visits to the blog was also achieved in these initial months.

The strategy

The essential focus was on initiating and developing TEVA Portugal's presence on digital channels with the aim of creating a greater relationship with healthcare professionals, patients and the general community in Portugal. A content portal was also developed to bring together the various therapeutic areas of the brand, promoting interaction between all players in the health sector in two specific portals: one for the general public, and another for doctors and pharmacists, with professional content in a private section.

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followers on social media

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in reach of posts

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professional engagement

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visits to the blog